MARKET INTELLIGENCE INFORMATION AND TRADE PROMOTION : CBC 2002-BDI
This we will explore the significance of market intelligence in trade promotion and how businesses can effectively utilize market intelligence to enhance their trade promotion. It will focuses on key areas such as; Evaluation of demand and tracking new trends; Assessing emerging opportunities and market risks; Exploring market access conditions; Identifying regulatory requirements; Consideration of market niches; Finding partners(B2B); and Trade finance. Effective market intelligence and promotion are essential for businesses looking to expand into new markets and optimize their international trade strategies.
The module comprises of seven chapters which includes the technical training in different aspects and the practical assessments. The duration for the course is 5 days which includes Instructor-led sessions to deliver theoretical concepts, case studies, participant engagement in discussing real-world challenges and potential solutions and practical exercises. The text is written in plain English to ensure a better understanding of the course.